eNewsletter 
Lots has been going on politically in Madison, WI in the last couple of weeks. But from a social media standpoint, what are the observations and lessons learned? Putting politics aside, here is one marketer’s take!
Filed under: Messaging, Social Media, Strategic marketing, Word of Mouth on February 28th, 2011 | 3 Comments »
There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.
Filed under: Industry Info, Messaging, Social Media, Strategic marketing on January 21st, 2011 | 1 Comment »
By now, most of the world has heard of Ted Williams. A week ago he was begging on the side of the road, unknown to anyone except for those who may have noticed him as he solicited handouts at an intersection. What can marketers learn from this story?
Filed under: Branding, Messaging, Social Media, Uncategorized on January 8th, 2011 | No Comments »
MMC is looking for help determining the charity to support, as a result of the Social Media with a Cause campaign – please provide your input!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Messaging, Nonprofit, Social Media on January 2nd, 2011 | 4 Comments »
Make a difference this holiday season – “like” the MMC FB page and money will be donated to the chartitable cause. Plus, you will get some great marketing-related content in return!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Nonprofit, Social Media, Word of Mouth on December 9th, 2010 | 4 Comments »
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »
Getting the correct messaging out to your audience is crucial – and at the same time is easy to mess up. What is obvious to you may not be obvious to others. Here is an example of lakes in my community that missed the mark in my mind!
Filed under: Uncategorized on November 17th, 2010 | No Comments »
The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »
An article spotted in the NY Times gives the author an idea of what a marketer could do to overcome a negative comment by an environmentalist about cloth diapers. There is a huge opportunity to turn this into a positive turn of events!
Filed under: Uncategorized on October 10th, 2010 | No Comments »
Do you use social media in your hometown? Have you found it a different experience when you use it in a less familiar city? I share my thoughts and insights based on what I learned during a recent trip….
Filed under: Branding, Guerilla Marketing, Loyalty, Retail Stores, Social Media, Word of Mouth on October 3rd, 2010 | No Comments »