eNewsletter 
Social media isn’t just about tactics – there is a strategic side as well. And it’s not complicted. Here are 3 straightforward ways you can elevate your social media to make it more effective and ensure it has greater impact.
Filed under: Audience, Branding, Marketing Campaigns, Messaging, Social Media, Strategic marketing on January 13th, 2012 | No Comments »
Lessons from the Salvation Army – learn how to provide value and get your target audience to open their wallet. Lessons for non-profits and businesses alike!!
Filed under: Uncategorized on December 20th, 2011 | No Comments »
Google+ is getting a lot of attention these days – and not always the good kind. The social media channel is at the point where it really needs to start to take off if it ever is going to (maybe the intro of business page will help). But I got a very surprising email the other day that really makes me wonder if they ever will “get it together.” See if you agree or if you have different thoughts.
Filed under: Branding, Industry Info, Social Media, Strategic marketing on November 13th, 2011 | 9 Comments »
These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)
Filed under: Audience, Celebrity Endorsement, Emerging medias, General Business, Marketing Campaigns, Messaging, Social Media on November 2nd, 2011 | No Comments »
The W Hotel chain has a great brand, and provided a great experience during a recent stay in Chicago. But there was one key element – an element having to do with social media – that was a “miss” in the eyes of this marketer. See if you agree.
Filed under: Branding, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on October 9th, 2011 | 4 Comments »
There are CORRECT ways to use social media, and many INCORRECT ways to use it. I’ve learned by observing and experimenting: auto-feeds may be convenient, but they likely don’t reach your target audience in the way you intend.
Here are 3 important considerations in figuring out the best way to execute your social media strategy.
Filed under: Audience, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on August 10th, 2011 | 2 Comments »
College students are huge users of social media – but who better to hear this from than a college student herself. Find out a bit of the inside scoop of college student usage of this emerging communications tool!!
Filed under: Branding, Industry Info, Marketing Campaigns, Messaging, Social Media, Strategic marketing on July 22nd, 2011 | No Comments »
Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..
Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »
What does the Disney activity of “Pin Trading” have to do with social media? Well, now a lot directly….but indirectly, there are many similarities between the two.
Filed under: Audience, Branding, Loyalty, Marketing Campaigns, Messaging, Social Media, Strategic marketing on June 6th, 2011 | 2 Comments »
There are some key pharses I hear myself using quite a bit these days as I talk about effective communciations with clients – these include messaging, audience, emotion, story, call to action. I found a great example from Gatorade to help make my point.
Filed under: Audience, Branding, Direct Marketing, Marketing Campaigns, Messaging, Social Media, Stories, Strategic marketing on April 1st, 2011 | No Comments »