In the best working relationships, collaboration is paramount. In the world of marketing, this is absolutely the case. Eataly (NYC) has a sign that really caught our eye – which was the inspiration behind this post about the best type of relationships between clients and marketing professionals.
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Filed under: Audience, Branding, General Business, Messaging, Strategic marketing, Word of Mouth on April 27th, 2012 | No Comments »
Got memes? Memes (pronounced meems) are a series of preset images with designated text formats and personalities – these are representative of what’s popular in today’s culture. Learn from MMC’s (young, 20-something) intern their role in social media, and how memes fit into the lives of college students.
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Filed under: Audience, Branding, Emerging medias, Messaging, Social Media, Word of Mouth on February 20th, 2012 | No Comments »
Lots has been going on politically in Madison, WI in the last couple of weeks. But from a social media standpoint, what are the observations and lessons learned? Putting politics aside, here is one marketer’s take!
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Filed under: Messaging, Social Media, Strategic marketing, Word of Mouth on February 28th, 2011 | 3 Comments »
Make a difference this holiday season – “like” the MMC FB page and money will be donated to the chartitable cause. Plus, you will get some great marketing-related content in return!
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Filed under: Branding, Cause Marketing, Marketing Campaigns, Nonprofit, Social Media, Word of Mouth on December 9th, 2010 | 4 Comments »
Do you use social media in your hometown? Have you found it a different experience when you use it in a less familiar city? I share my thoughts and insights based on what I learned during a recent trip….
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Filed under: Branding, Guerilla Marketing, Loyalty, Retail Stores, Social Media, Word of Mouth on October 3rd, 2010 | No Comments »
MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.
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Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »
Twitter is all about joining in a conversation.
It is not effectively used as a megaphone (which, truth be told, is how I used it until I figured it out). It does not work well as a one-way channel to communicate ideas.
Rather, Twitter
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is ideal for sharing words or
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Filed under: Branding, General Business, Social Media, Word of Mouth on June 23rd, 2010 | 7 Comments »
Who likes to take their car to the dealership to get service work done. Right, not many of us do. So when the writer took her vehicle for a simple service yet expected a huge bill, she was quite surprised and thrilled when the dealership did a great thing. This has lead to great word of mouth marketing for the dealership.
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Filed under: Branding, General Business, Loyalty, Word of Mouth on May 25th, 2010 | 3 Comments »
About a week ago, I had a most enjoyable experience in the ER.
Yes, you heard me correctly. Enjoyable and ER are used together in the same sentence (is this a first?).
But why am I proclaiming this? It all starts with customer expectations…
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.and ends up with prolific positive word
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Filed under: Branding, Marketing Campaigns, Word of Mouth on May 11th, 2010 | 3 Comments »
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