eNewsletter 
Lessons from the Salvation Army – learn how to provide value and get your target audience to open their wallet. Lessons for non-profits and businesses alike!!
Filed under: Uncategorized on December 20th, 2011 | No Comments »
The W Hotel chain has a great brand, and provided a great experience during a recent stay in Chicago. But there was one key element – an element having to do with social media – that was a “miss” in the eyes of this marketer. See if you agree.
Filed under: Branding, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on October 9th, 2011 | 4 Comments »
There are CORRECT ways to use social media, and many INCORRECT ways to use it. I’ve learned by observing and experimenting: auto-feeds may be convenient, but they likely don’t reach your target audience in the way you intend.
Here are 3 important considerations in figuring out the best way to execute your social media strategy.
Filed under: Audience, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on August 10th, 2011 | 2 Comments »
By now, most of the world has heard of Ted Williams. A week ago he was begging on the side of the road, unknown to anyone except for those who may have noticed him as he solicited handouts at an intersection. What can marketers learn from this story?
Filed under: Branding, Messaging, Social Media, Uncategorized on January 8th, 2011 | No Comments »
Getting the correct messaging out to your audience is crucial – and at the same time is easy to mess up. What is obvious to you may not be obvious to others. Here is an example of lakes in my community that missed the mark in my mind!
Filed under: Uncategorized on November 17th, 2010 | No Comments »
The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »
An article spotted in the NY Times gives the author an idea of what a marketer could do to overcome a negative comment by an environmentalist about cloth diapers. There is a huge opportunity to turn this into a positive turn of events!
Filed under: Uncategorized on October 10th, 2010 | No Comments »
I recently spent time on vacation – and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.
Filed under: General Business, Marketing Campaigns, Social Media, Uncategorized on September 7th, 2010 | No Comments »
All the rage today is about social media. And it is an amazing tool. Yet, combining it with something very simple and straightforward and unique – like a handwritten note – really makes you stand out and be remembered.
Filed under: Uncategorized on July 23rd, 2010 | 3 Comments »