Social media in 2011 – how to get to the next level (Part 1: some mistakes you can – and should – avoid)

There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.

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And a happy Thanksgiving to all …. + some holiday marketing inspiration from New York City.

This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!

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Marketing for Non-Profits – What you can do to make it more strategic and effective

The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!

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