There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.
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Filed under: Industry Info, Messaging, Social Media, Strategic marketing on January 21st, 2011 | 1 Comment »
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
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Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »
The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
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Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »