Communications are a very powerful thing – when used well. And a thank-you – especially a handwritten one – today has the power to make the recipient stop and take notice, and say ‘wow’. Read our latest blog post for ideas on how to make this work for your business (and personal life too!).
The branding of a person – it is an interesting concept. We can’t think of anyone who has to establish his brand as quickly as he must do. Let’s look at Pope Francis and how he has done in the short about of time since he assumed his huge role…..and we start to wonder if this is starting to change brand perception of the Catholic Church.
Yes, mistakes can and DO happen on social media channels. But there are ways to recover from these errors and look better than ever. Here is a great example of one, from a powerhouse social media company itself. Look and learn – MMC provides its own commentary on lessons gleaned.
If you live in certain parts of the midwest, it’s hard to miss the Milio’s “you deserve a great sandwich” campaign. One can argue some of the snapshots seen in the campaign are funny – but someone could also argue that some just go too far. Here are two takes on the campaign – one from a recent college grad, and one is from someone else, who, ahem, graduated from college a while ago. Some highlights from the campaign are showcased in the blog (in case you haven’t seen these ads)….so regardless of where you live, you can weigh in with what you think.
Happy marketing in the new year ….. what a wild and crazy past year it’s been. MMC’s top 10 observations as 2013 begins!
Marketing is changing rapidly…..new technologies and mediums to communicate with target audiences are introduced all the time, yet many traditional marketing elements are more important than ever. Get MMC’s take on where 2012 finished up and where we are headed in the marketing industry for 2013 – and see if you agree or have other ideas.
It is not too often that I am happy to get an an email, soliciting my business, from a company where I haven’t requesed to be on their email list.
But in this case, I was all too glad to get a
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n email from the Allegria Hotel, on Long
Social media and the Olympics – and the strategic use of Twitter by Jordyn Weiber (reining women’s gymnastics All-Around World Champion)
Social media is having a huge impact on the Olympics, in many ways. Athletes have been expelled from the Games due to tweets, and many have been criticized for their comments on social media. And one US gymnast perhaps used Twitter strategically to assure her coaches she was mentally OK before a bit team competition.
All companies and brands need to communicate who they are, and what they do – and they need to be authentic and true to the messaging they get out there.
Sounds simple, right? Sometimes it is, sometimes it isn’t.
MMC looks at a real life example of a business that is very blunt about what they are – and AREN’T. All in a good way.
Marketing professional and their relationship with clients – the way it should truly work (with a nod to Eataly in NYC)
In the best working relationships, collaboration is paramount. In the world of marketing, this is absolutely the case. Eataly (NYC) has a sign that really caught our eye – which was the inspiration behind this post about the best type of relationships between clients and marketing professionals.
Spring is a great time to take stock of your social media and do some “spring cleaning” as needed. MMC takes a look at the major social medial channels and provides some insight and ideas on what is hot, and what is, perhaps, not.