There are some key pharses I hear myself using quite a bit these days as I talk about effective communciations with clients – these include messaging, audience, emotion, story, call to action. I found a great example from Gatorade to help make my point.

Read more…

Filed under: Audience, Branding, Direct Marketing, Marketing Campaigns, Messaging, Social Media, Stories, Strategic marketing on April 1st, 2011 | No Comments »