eNewsletter 
There are some key pharses I hear myself using quite a bit these days as I talk about effective communciations with clients – these include messaging, audience, emotion, story, call to action. I found a great example from Gatorade to help make my point.
Filed under: Audience, Branding, Direct Marketing, Marketing Campaigns, Messaging, Social Media, Stories, Strategic marketing on April 1st, 2011 | No Comments »
Lots has been going on politically in Madison, WI in the last couple of weeks. But from a social media standpoint, what are the observations and lessons learned? Putting politics aside, here is one marketer’s take!
Filed under: Messaging, Social Media, Strategic marketing, Word of Mouth on February 28th, 2011 | 3 Comments »
There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.
Filed under: Industry Info, Messaging, Social Media, Strategic marketing on January 21st, 2011 | 1 Comment »
By now, most of the world has heard of Ted Williams. A week ago he was begging on the side of the road, unknown to anyone except for those who may have noticed him as he solicited handouts at an intersection. What can marketers learn from this story?
Filed under: Branding, Messaging, Social Media, Uncategorized on January 8th, 2011 | No Comments »
MMC is looking for help determining the charity to support, as a result of the Social Media with a Cause campaign – please provide your input!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Messaging, Nonprofit, Social Media on January 2nd, 2011 | 4 Comments »
Make a difference this holiday season – “like” the MMC FB page and money will be donated to the chartitable cause. Plus, you will get some great marketing-related content in return!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Nonprofit, Social Media, Word of Mouth on December 9th, 2010 | 4 Comments »
Do you use social media in your hometown? Have you found it a different experience when you use it in a less familiar city? I share my thoughts and insights based on what I learned during a recent trip….
Filed under: Branding, Guerilla Marketing, Loyalty, Retail Stores, Social Media, Word of Mouth on October 3rd, 2010 | No Comments »
I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.
Filed under: Branding, Industry Info, Loyalty, Marketing Campaigns, Retail Stores, Social Media on September 19th, 2010 | 2 Comments »
I recently spent time on vacation – and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.
Filed under: General Business, Marketing Campaigns, Social Media, Uncategorized on September 7th, 2010 | No Comments »
MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »