eNewsletter 
Lots has been going on politically in Madison, WI in the last couple of weeks. But from a social media standpoint, what are the observations and lessons learned? Putting politics aside, here is one marketer’s take!
Filed under: Messaging, Social Media, Strategic marketing, Word of Mouth on February 28th, 2011 | 3 Comments »
There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.
Filed under: Industry Info, Messaging, Social Media, Strategic marketing on January 21st, 2011 | 1 Comment »
By now, most of the world has heard of Ted Williams. A week ago he was begging on the side of the road, unknown to anyone except for those who may have noticed him as he solicited handouts at an intersection. What can marketers learn from this story?
Filed under: Branding, Messaging, Social Media, Uncategorized on January 8th, 2011 | No Comments »
MMC is looking for help determining the charity to support, as a result of the Social Media with a Cause campaign – please provide your input!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Messaging, Nonprofit, Social Media on January 2nd, 2011 | 4 Comments »
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »
The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »