eNewsletter 
Make a difference this holiday season – “like” the MMC FB page and money will be donated to the chartitable cause. Plus, you will get some great marketing-related content in return!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Nonprofit, Social Media, Word of Mouth on December 9th, 2010 | 4 Comments »
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »
The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »
I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.
Filed under: Branding, Industry Info, Loyalty, Marketing Campaigns, Retail Stores, Social Media on September 19th, 2010 | 2 Comments »
I recently spent time on vacation – and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.
Filed under: General Business, Marketing Campaigns, Social Media, Uncategorized on September 7th, 2010 | No Comments »
Radio Shack – a great place to pick up electrical odds and ends, other things that one needs in a pinch. Do you need a new cell phone? Yes, you can stop in and get a phone on AT&Ts plan. Need an RF Modulator (like I recently did to make
Filed under: Branding, Celebrity Endorsement, Loyalty, Marketing Campaigns, Retail Stores on August 9th, 2010 | No Comments »
MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »
A 20-year-old marketing intern starts her summer – and offers some early expectations and insights into what her summer will be like. We’ll check in at the end of summer – what held true?
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media on June 10th, 2010 | No Comments »
About a week ago, I had a most enjoyable experience in the ER.
Yes, you heard me correctly. Enjoyable and ER are used together in the same sentence (is this a first?).
But why am I proclaiming this? It all starts with customer expectations….and ends up with prolific positive word of mouth.
I
Filed under: Branding, Marketing Campaigns, Word of Mouth on May 11th, 2010 | 3 Comments »
Marketing is a science, and an art.
And it also requires one to use his or her brain and think through certain situations to execute it most effectively.
I love the article in the April 23rd issue of the Wall Street Journal – right on the front page is a piece that
Filed under: Branding, Guerilla Marketing, Marketing Campaigns on April 29th, 2010 | 1 Comment »