The branding of a person – it is an interesting concept. We can’t think of anyone who has to establish his brand as quickly as he must do. Let’s look at Pope Francis and how he has done in the short about of time since he assumed his huge role…..and we start to wonder if this is starting to change brand perception of the Catholic Church.
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Filed under: Branding, Industry Info, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing on May 8th, 2013 | No Comments »
If you live in certain parts of the midwest, it’s hard to miss the Milio’s “you deserve a great sandwich” campaign. One can argue some of the snapshots seen in the campaign are funny – but someone could also argue that some just go too far. Here are two takes on the campaign – one from a recent college grad, and one is from someone else, who, ahem, graduated from college a while ago. Some highlights from the campaign are showcased in the blog (in case you haven’t seen these ads)….so regardless of where you live, you can weigh in with what you think.
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Filed under: Audience, Branding, Industry Info, Marketing Campaigns, Messaging, Strategic marketing on February 24th, 2013 | No Comments »
Marketing is changing rapidly…..new technologies and mediums to communicate with target audiences are introduced all the time, yet many traditional marketing elements are more important than ever. Get MMC’s take on where 2012 finished up and where we are headed in the marketing industry for 2013 – and see if you agree or have other ideas.
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Filed under: Audience, Branding, Emerging medias, General Business, Industry Info, Marketing Campaigns, Messaging, Social Media, Strategic marketing on January 3rd, 2013 | Comments Off
It is not too often that I am happy to get an an email, soliciting my business, from a company where I haven’t requesed to be on their email list.
But in this case, I was all too glad to get a
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n email from the Allegria Hotel, on Long
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Filed under: Branding, Direct Marketing, General Business, Loyalty, Marketing Campaigns, Messaging, Strategic marketing on November 27th, 2012 | No Comments »
All companies and brands need to communicate who they are, and what they do – and they need to be authentic and true to the messaging they get out there.
Sounds simple, right? Sometimes it is, sometimes it isn’t.
MMC looks at a real life example of a business that is very blunt about what they are – and AREN’T. All in a good way.
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Filed under: Audience, Branding, Industry Info, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on July 11th, 2012 | No Comments »
Spring is a great time to take stock of your social media and do some “spring cleaning” as needed. MMC takes a look at the major social medial channels and provides some insight and ideas on what is hot, and what is, perhaps, not.
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Filed under: Audience, Branding, Emerging medias, Marketing Campaigns, Messaging, Social Media, Strategic marketing on April 3rd, 2012 | 1 Comment »
Social media isn’t just about tactics – there is a strategic side as well. And it’s not complicted. Here are 3 straightforward ways you can elevate your social media to make it more effective and ensure it has greater impact.
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Filed under: Audience, Branding, Marketing Campaigns, Messaging, Social Media, Strategic marketing on January 13th, 2012 | No Comments »
These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)
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Filed under: Audience, Celebrity Endorsement, Emerging medias, General Business, Marketing Campaigns, Messaging, Social Media on November 2nd, 2011 | No Comments »
The W Hotel chain has a great brand, and provided a great experience during a recent stay in Chicago. But there was one key element – an element having to do with social media – that was a “miss” in the eyes of this marketer. See if you agree.
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Filed under: Branding, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on October 9th, 2011 | 4 Comments »
There are CORRECT ways to use social media, and many INCORRECT ways to use it. I’ve learned by observing and experimenting: auto-feeds may be convenient, but they likely don’t reach your target audience in the way you intend.
Here are 3 important considerations in figuring out the best way to execute your social media strategy.
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Filed under: Audience, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on August 10th, 2011 | 2 Comments »
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