Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..
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Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »
What does the Disney activity of “Pin Trading” have to do with social media? Well, now a lot directly….but indirectly, there are many similarities between the two.
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Filed under: Audience, Branding, Loyalty, Marketing Campaigns, Messaging, Social Media, Strategic marketing on June 6th, 2011 | 2 Comments »
Do you use social media in your hometown? Have you found it a different experience when you use it in a less familiar city? I share my thoughts and insights based on what I learned during a recent trip….
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Filed under: Branding, Guerilla Marketing, Loyalty, Retail Stores, Social Media, Word of Mouth on October 3rd, 2010 | No Comments »
I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.
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Filed under: Branding, Industry Info, Loyalty, Marketing Campaigns, Retail Stores, Social Media on September 19th, 2010 | 2 Comments »
Radio Shack – a great place to pick up electrical odds and ends, other things that one needs in a pinch. Do you need a new cell phone? Yes, you can stop in and get a phone on AT&Ts plan. Need an RF Modulator (like I recently did to make
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Filed under: Branding, Celebrity Endorsement, Loyalty, Marketing Campaigns, Retail Stores on August 9th, 2010 | No Comments »
Who likes to take their car to the dealership to get service work done. Right, not many of us do. So when the writer took her vehicle for a simple service yet expected a huge bill, she was quite surprised and thrilled when the dealership did a great thing. This has lead to great word of mouth marketing for the dealership.
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Filed under: Branding, General Business, Loyalty, Word of Mouth on May 25th, 2010 | 3 Comments »
I love coffee loyalty programs. And even though I appreciate technology, I don’t mind the paper punch card method. Each time I make a purchase at a local coffeehouse, I can see my progress toward free stuff…..I like it.
I belong to multiple coffee “programs” (I use the term loosely as
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Filed under: Branding, General Business, Loyalty on April 20th, 2010 | 2 Comments »
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