The branding of a person – it is an interesting concept. We can’t think of anyone who has to establish his brand as quickly as he must do. Let’s look at Pope Francis and how he has done in the short about of time since he assumed his huge role…..and we start to wonder if this is starting to change brand perception of the Catholic Church.

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Filed under: Branding, Industry Info, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing on May 8th, 2013 | No Comments »

If you live in certain parts of the midwest, it’s hard to miss the Milio’s “you deserve a great sandwich” campaign. One can argue some of the snapshots seen in the campaign are funny – but someone could also argue that some just go too far. Here are two takes on the campaign – one from a recent college grad, and one is from someone else, who, ahem, graduated from college a while ago. Some highlights from the campaign are showcased in the blog (in case you haven’t seen these ads)….so regardless of where you live, you can weigh in with what you think.

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Filed under: Audience, Branding, Industry Info, Marketing Campaigns, Messaging, Strategic marketing on February 24th, 2013 | No Comments »

Marketing is changing rapidly…..new technologies and mediums to communicate with target audiences are introduced all the time, yet many traditional marketing elements are more important than ever. Get MMC’s take on where 2012 finished up and where we are headed in the marketing industry for 2013 – and see if you agree or have other ideas.

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Filed under: Audience, Branding, Emerging medias, General Business, Industry Info, Marketing Campaigns, Messaging, Social Media, Strategic marketing on January 3rd, 2013 | Comments Off

Social media is having a huge impact on the Olympics, in many ways. Athletes have been expelled from the Games due to tweets, and many have been criticized for their comments on social media. And one US gymnast perhaps used Twitter strategically to assure her coaches she was mentally OK before a bit team competition.

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Filed under: Audience, Branding, Industry Info, Messaging, Social Media, Strategic marketing on August 7th, 2012 | No Comments »

All companies and brands need to communicate who they are, and what they do – and they need to be authentic and true to the messaging they get out there.
Sounds simple, right? Sometimes it is, sometimes it isn’t.
MMC looks at a real life example of a business that is very blunt about what they are – and AREN’T. All in a good way.

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Filed under: Audience, Branding, Industry Info, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on July 11th, 2012 | No Comments »

Google+ is getting a lot of attention these days – and not always the good kind. The social media channel is at the point where it really needs to start to take off if it ever is going to (maybe the intro of business page will help). But I got a very surprising email the other day that really makes me wonder if they ever will “get it together.” See if you agree or if you have different thoughts.

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Filed under: Branding, Industry Info, Social Media, Strategic marketing on November 13th, 2011 | 9 Comments »

College students are huge users of social media – but who better to hear this from than a college student herself. Find out a bit of the inside scoop of college student usage of this emerging communications tool!!

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Filed under: Branding, Industry Info, Marketing Campaigns, Messaging, Social Media, Strategic marketing on July 22nd, 2011 | No Comments »

Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..

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Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »

There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.

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Filed under: Industry Info, Messaging, Social Media, Strategic marketing on January 21st, 2011 | 1 Comment »

I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.

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Filed under: Branding, Industry Info, Loyalty, Marketing Campaigns, Retail Stores, Social Media on September 19th, 2010 | 2 Comments »