Google+ is getting a lot of attention these days – and not always the good kind. The social media channel is at the point where it really needs to start to take off if it ever is going to (maybe the intro of business page will help). But I got a very surprising email the other day that really makes me wonder if they ever will “get it together.” See if you agree or if you have different thoughts.

Read more…

Filed under: Branding, Industry Info, Social Media, Strategic marketing on November 13th, 2011 | 9 Comments »

College students are huge users of social media – but who better to hear this from than a college student herself. Find out a bit of the inside scoop of college student usage of this emerging communications tool!!

Read more…

Filed under: Branding, Industry Info, Marketing Campaigns, Messaging, Social Media, Strategic marketing on July 22nd, 2011 | No Comments »

Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..

Read more…

Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »

There are ways to use social media correctly – and things you should avoid doing. Part 1 explores some all-too-common-mistakes people make today when using social media tools like LinkedIn and Twitter.

Read more…

Filed under: Industry Info, Messaging, Social Media, Strategic marketing on January 21st, 2011 | 1 Comment »

I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.

Read more…

Filed under: Branding, Industry Info, Loyalty, Marketing Campaigns, Retail Stores, Social Media on September 19th, 2010 | 2 Comments »

MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.

Read more…

Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »

A 20-year-old marketing intern starts her summer – and offers some early expectations and insights into what her summer will be like. We’ll check in at the end of summer – what held true?

Read more…

Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media on June 10th, 2010 | No Comments »

We learn growing up from our parents that we should share – share our toys, our snacks, our room in some cases. As we get older we learn to share so much more….resources, time, even knowledge.

I so appreciate my neighbor who opens his gorgeous garden to the public so that

Read more

Read more…

Filed under: General Business, Industry Info on April 25th, 2010 | No Comments »