Starbucks & the Loyalty Program: Not Quite “Getting It”

I love coffee loyalty programs. And even though I appreciate technology, I don’t mind the paper punch card method. Each time I make a purchase at a local coffeehouse, I can see my progress toward free stuff…..I like it.

I belong to multiple coffee “programs” (I use the term loosely as

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Welcome to a new world of communications

Madison Marketing Communications, aka Laurel Cavalluzzo, is pleased to introduce the MMC blog.  This will be an opportunity to expand on everything going on in the world that is related to communciations…..and, well, that is a pretty broad category.

There is so much happening in terms of technology – we see

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