Starbucks & the Loyalty Program: Not Quite “Getting It”
I love coffee loyalty programs. And even though I appreciate technology, I don’t mind the paper punch card method. Each time I make a purchase at a local coffeehouse, I can see my progress toward free stuff…..I like it.
I belong to multiple coffee “programs” (I use the term loosely as
Filed under: Branding, General Business, Loyalty on April 20th, 2010 | 2 Comments »

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