These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)

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Filed under: Audience, Celebrity Endorsement, Emerging medias, General Business, Marketing Campaigns, Messaging, Social Media on November 2nd, 2011 | No Comments »

Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..

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Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »

This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!

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Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »

I recently spent time on vacation – and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.

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Filed under: General Business, Marketing Campaigns, Social Media, Uncategorized on September 7th, 2010 | No Comments »

MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.

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Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »

Twitter is all about joining in a conversation.

It is not effectively used as a megaphone (which, truth be told, is how I used it until I figured it out). It does not work well as a one-way channel to communicate ideas.

Rather, Twitter is ideal for sharing words or

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Filed under: Branding, General Business, Social Media, Word of Mouth on June 23rd, 2010 | 7 Comments »

A 20-year-old marketing intern starts her summer – and offers some early expectations and insights into what her summer will be like. We’ll check in at the end of summer – what held true?

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Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media on June 10th, 2010 | No Comments »

Who likes to take their car to the dealership to get service work done. Right, not many of us do. So when the writer took her vehicle for a simple service yet expected a huge bill, she was quite surprised and thrilled when the dealership did a great thing. This has lead to great word of mouth marketing for the dealership.

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Filed under: Branding, General Business, Loyalty, Word of Mouth on May 25th, 2010 | 3 Comments »

We learn growing up from our parents that we should share – share our toys, our snacks, our room in some cases. As we get older we learn to share so much more….resources, time, even knowledge.

I so appreciate my neighbor who opens his gorgeous garden to the public so that

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Filed under: General Business, Industry Info on April 25th, 2010 | No Comments »

I love coffee loyalty programs. And even though I appreciate technology, I don’t mind the paper punch card method. Each time I make a purchase at a local coffeehouse, I can see my progress toward free stuff…..I like it.

I belong to multiple coffee “programs” (I use the term loosely as

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Filed under: Branding, General Business, Loyalty on April 20th, 2010 | 2 Comments »