Marketing is changing rapidly…..new technologies and mediums to communicate with target audiences are introduced all the time, yet many traditional marketing elements are more important than ever. Get MMC’s take on where 2012 finished up and where we are headed in the marketing industry for 2013 – and see if you agree or have other ideas.
Read more…
Filed under: Audience, Branding, Emerging medias, General Business, Industry Info, Marketing Campaigns, Messaging, Social Media, Strategic marketing on January 3rd, 2013 | Comments Off
It is not too often that I am happy to get an an email, soliciting my business, from a company where I haven’t requesed to be on their email list.
But in this case, I was all too glad to get a
cheap viagra uk
n email from the Allegria Hotel, on Long
Read more
Read more…
Filed under: Branding, Direct Marketing, General Business, Loyalty, Marketing Campaigns, Messaging, Strategic marketing on November 27th, 2012 | No Comments »
In the best working relationships, collaboration is paramount. In the world of marketing, this is absolutely the case. Eataly (NYC) has a sign that really caught our eye – which was the inspiration behind this post about the best type of relationships between clients and marketing professionals.
Read more…
Filed under: Audience, Branding, General Business, Messaging, Strategic marketing, Word of Mouth on April 27th, 2012 | No Comments »
These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)
Read more…
Filed under: Audience, Celebrity Endorsement, Emerging medias, General Business, Marketing Campaigns, Messaging, Social Media on November 2nd, 2011 | No Comments »
Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..
Read more…
Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
Read more…
Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »
I recently spent time on vacation – and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.
Read more…
Filed under: General Business, Marketing Campaigns, Social Media, Uncategorized on September 7th, 2010 | No Comments »
MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.
Read more…
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »
Twitter is all about joining in a conversation.
It is not effectively used as a megaphone (which, truth be told, is how I used it until I figured it out). It does not work well as a one-way channel to communicate ideas.
Rather, Twitter
canadian viagra
is ideal for sharing words or
Read more
Read more…
Filed under: Branding, General Business, Social Media, Word of Mouth on June 23rd, 2010 | 7 Comments »
A 20-year-old marketing intern starts her summer – and offers some early expectations and insights into what her summer will be like. We’ll check in at the end of summer – what held true?
Read more…
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media on June 10th, 2010 | No Comments »
eNewsletter 
