Communications are a very powerful thing – when used well. And a thank-you – especially a handwritten one – today has the power to make the recipient stop and take notice, and say ‘wow’. Read our latest blog post for ideas on how to make this work for your business (and personal life too!).
Happy marketing in the new year ….. what a wild and crazy past year it’s been. MMC’s top 10 observations as 2013 begins!
Marketing is changing rapidly…..new technologies and mediums to communicate with target audiences are introduced all the time, yet many traditional marketing elements are more important than ever. Get MMC’s take on where 2012 finished up and where we are headed in the marketing industry for 2013 – and see if you agree or have other ideas.
It is not too often that I am happy to get an an email, soliciting my business, from a company where I haven’t requesed to be on their email list.
But in this case, I was all too glad to get a
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n email from the Allegria Hotel, on Long
Marketing professional and their relationship with clients – the way it should truly work (with a nod to Eataly in NYC)
In the best working relationships, collaboration is paramount. In the world of marketing, this is absolutely the case. Eataly (NYC) has a sign that really caught our eye – which was the inspiration behind this post about the best type of relationships between clients and marketing professionals.
These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)
Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
I recently spent time on vacation – and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.
How are college students using Social Media? Are they interacting with businesses via these channels?
MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.
A real life political example of how to use Twitter (and how not to). Russ Feingold, you are a true example!
Twitter is all about joining in a conversation.
It is not effectively used as a megaphone (which, truth be told, is how I used it until I figured it out). It does not work well as a one-way channel to communicate ideas.
is ideal for sharing words or