It is not too often that I am happy to get an an email, soliciting my business, from a company where I haven’t requesed to be on their email list.
But in this case, I was all too glad to get a
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n email from the Allegria Hotel, on Long
Filed under: Branding, Direct Marketing, General Business, Loyalty, Marketing Campaigns, Messaging, Strategic marketing on November 27th, 2012 | No Comments »
There are some key pharses I hear myself using quite a bit these days as I talk about effective communciations with clients – these include messaging, audience, emotion, story, call to action. I found a great example from Gatorade to help make my point.
Filed under: Audience, Branding, Direct Marketing, Marketing Campaigns, Messaging, Social Media, Stories, Strategic marketing on April 1st, 2011 | No Comments »
I just received the latest Patagonia catalog. Even though I don’t recall the last time I purchased a Patagonia item, this 64 page guide to the past is sitting on the table next to my bed.
What makes this catalog blog-worthy? (and why is my h
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usband reading it over
Filed under: Branding, Direct Marketing on March 28th, 2010 | 2 Comments »