Madison Marketing Communications» Celebrity Endorsement

I’m talking directly with Peggy Olson from Mad Men – and other reasons why I love Twitter so much

These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)

The Radio Shack case study – a marketing campaign that doesn’t work for this customer

Radio Shack – a great place to pick up electrical odds and ends, other things that one needs in a pinch. Do you need a new cell phone? Yes, you can stop in and get a phone on AT&Ts plan. Need an RF Modulator (like I recently did to make

I’m talking directly with Peggy Olson from Mad Men – and other reasons why I love Twitter so much

The Radio Shack case study – a marketing campaign that doesn’t work for this customer

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