eNewsletter 
MMC is looking for help determining the charity to support, as a result of the Social Media with a Cause campaign – please provide your input!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Messaging, Nonprofit, Social Media on January 2nd, 2011 | 4 Comments »
Make a difference this holiday season – “like” the MMC FB page and money will be donated to the chartitable cause. Plus, you will get some great marketing-related content in return!
Filed under: Branding, Cause Marketing, Marketing Campaigns, Nonprofit, Social Media, Word of Mouth on December 9th, 2010 | 4 Comments »
This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
Filed under: Branding, Cause Marketing, General Business, Marketing Campaigns, Messaging, Retail Stores, Strategic marketing on November 23rd, 2010 | No Comments »
The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »
Do you use social media in your hometown? Have you found it a different experience when you use it in a less familiar city? I share my thoughts and insights based on what I learned during a recent trip….
Filed under: Branding, Guerilla Marketing, Loyalty, Retail Stores, Social Media, Word of Mouth on October 3rd, 2010 | No Comments »
I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.
Filed under: Branding, Industry Info, Loyalty, Marketing Campaigns, Retail Stores, Social Media on September 19th, 2010 | 2 Comments »
Radio Shack – a great place to pick up electrical odds and ends, other things that one needs in a pinch. Do you need a new cell phone? Yes, you can stop in and get a phone on AT&Ts plan. Need an RF Modulator (like I recently did to make
Filed under: Branding, Celebrity Endorsement, Loyalty, Marketing Campaigns, Retail Stores on August 9th, 2010 | No Comments »
MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media, Word of Mouth on August 3rd, 2010 | 3 Comments »
Twitter is all about joining in a conversation.
It is not effectively used as a megaphone (which, truth be told, is how I used it until I figured it out). It does not work well as a one-way channel to communicate ideas.
Rather, Twitter is ideal for sharing words or
Filed under: Branding, General Business, Social Media, Word of Mouth on June 23rd, 2010 | 7 Comments »
A 20-year-old marketing intern starts her summer – and offers some early expectations and insights into what her summer will be like. We’ll check in at the end of summer – what held true?
Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media on June 10th, 2010 | No Comments »