Communications are a very powerful thing – when used well. And a thank-you – especially a handwritten one – today has the power to make the recipient stop and take notice, and say ‘wow’. Read our latest blog post for ideas on how to make this work for your business (and personal life too!).
Social Media to Promote a Cause: A girl in a hospital, with the dream of a band visit for inspiration
Social media is a huge way to help promote a cause. MMC just learned about one girl’s goal to meet a popular band – we’ll know in coming days if the social media prowess of many is enough to encourage some special visitors to come to the Madison Children’s Hospital.
If you live in certain parts of the midwest, it’s hard to miss the Milio’s “you deserve a great sandwich” campaign. One can argue some of the snapshots seen in the campaign are funny – but someone could also argue that some just go too far. Here are two takes on the campaign – one from a recent college grad, and one is from someone else, who, ahem, graduated from college a while ago. Some highlights from the campaign are showcased in the blog (in case you haven’t seen these ads)….so regardless of where you live, you can weigh in with what you think.
Happy marketing in the new year ….. what a wild and crazy past year it’s been. MMC’s top 10 observations as 2013 begins!
Marketing is changing rapidly…..new technologies and mediums to communicate with target audiences are introduced all the time, yet many traditional marketing elements are more important than ever. Get MMC’s take on where 2012 finished up and where we are headed in the marketing industry for 2013 – and see if you agree or have other ideas.
Social media and the Olympics – and the strategic use of Twitter by Jordyn Weiber (reining women’s gymnastics All-Around World Champion)
Social media is having a huge impact on the Olympics, in many ways. Athletes have been expelled from the Games due to tweets, and many have been criticized for their comments on social media. And one US gymnast perhaps used Twitter strategically to assure her coaches she was mentally OK before a bit team competition.
All companies and brands need to communicate who they are, and what they do – and they need to be authentic and true to the messaging they get out there.
Sounds simple, right? Sometimes it is, sometimes it isn’t.
MMC looks at a real life example of a business that is very blunt about what they are – and AREN’T. All in a good way.
Marketing professional and their relationship with clients – the way it should truly work (with a nod to Eataly in NYC)
In the best working relationships, collaboration is paramount. In the world of marketing, this is absolutely the case. Eataly (NYC) has a sign that really caught our eye – which was the inspiration behind this post about the best type of relationships between clients and marketing professionals.
Spring is a great time to take stock of your social media and do some “spring cleaning” as needed. MMC takes a look at the major social medial channels and provides some insight and ideas on what is hot, and what is, perhaps, not.
Got Memes? Learn more about this popular aspect of social media from a college student’s perspective – and how these work
Got memes? Memes (pronounced meems) are a series of preset images with designated text formats and personalities – these are representative of what’s popular in today’s culture. Learn from MMC’s (young, 20-something) intern their role in social media, and how memes fit into the lives of college students.
Don’t forget the strategic side of social media: 3 ways to incorporate tactics successfully with your strategy
Social media isn’t just about tactics – there is a strategic side as well. And it’s not complicted. Here are 3 straightforward ways you can elevate your social media to make it more effective and ensure it has greater impact.