Got memes? Memes (pronounced meems) are a series of preset images with designated text formats and personalities – these are representative of what’s popular in today’s culture. Learn from MMC’s (young, 20-something) intern their role in social media, and how memes fit into the lives of college students.
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Filed under: Audience, Branding, Emerging medias, Messaging, Social Media, Word of Mouth on February 20th, 2012 | No Comments »
Social media isn’t just about tactics – there is a strategic side as well. And it’s not complicted. Here are 3 straightforward ways you can elevate your social media to make it more effective and ensure it has greater impact.
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Filed under: Audience, Branding, Marketing Campaigns, Messaging, Social Media, Strategic marketing on January 13th, 2012 | No Comments »
These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)
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Filed under: Audience, Celebrity Endorsement, Emerging medias, General Business, Marketing Campaigns, Messaging, Social Media on November 2nd, 2011 | No Comments »
There are CORRECT ways to use social media, and many INCORRECT ways to use it. I’ve learned by observing and experimenting: auto-feeds may be convenient, but they likely don’t reach your target audience in the way you intend.
Here are 3 important considerations in figuring out the best way to execute your social media strategy.
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Filed under: Audience, Marketing Campaigns, Messaging, Social Media, Strategic marketing, Uncategorized on August 10th, 2011 | 2 Comments »
What does the Disney activity of “Pin Trading” have to do with social media? Well, now a lot directly….but indirectly, there are many similarities between the two.
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Filed under: Audience, Branding, Loyalty, Marketing Campaigns, Messaging, Social Media, Strategic marketing on June 6th, 2011 | 2 Comments »
There are some key pharses I hear myself using quite a bit these days as I talk about effective communciations with clients – these include messaging, audience, emotion, story, call to action. I found a great example from Gatorade to help make my point.
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Filed under: Audience, Branding, Direct Marketing, Marketing Campaigns, Messaging, Social Media, Stories, Strategic marketing on April 1st, 2011 | No Comments »
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