Marketing professional and their relationship with clients – the way it should truly work (with a nod to Eataly in NYC)

So often in our careers, I am certain we have heard chatter about relationships with service providers, whether on the client side or the service provider side. I know I myself have heard, “the marketing professional has to be right – you MUST

listen to him/her.” Or, alternatively, “no, no, the client is right – we need to ensure we do whatever he/she says.”

When people talk about customer service, often times the phrase is, “the customer is always right.” This may, or may not be true. It is not always a clear cut issue.

[SIDE NOTE: But certainly, in every case, the customer or client and his or her needs and concerns must be listened to and taken into full consideration.]

I have to say, it is not everyday that I hear, “it is ok (and in fact can be good) to disagree.” And I agree, it can be healthy and enlightening, and can create even better solutions in the end.

Check out this great image:


I love this: “Through our differences, we create harmony.” And I would add that through our differences, our various ideas, insights and experiences, we can together come up with opportunitities and solutions that can really make a difference in what we do going forward.

Exciting to think of the possiblities, isn’t it? I have to say it is one of the more exciting things about the world of marketing – things are not necessarily clear cut. They almost never are.

The collaboration of clients and professionals together can do amazing things.

We would love your comments on this post. Please join in the conversation here, or on our Facebook page. We love to hear differing ideas and insights – it makes for great learning and interesting conversation!


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