Google+ is getting a lot of attention these days – and not always the good kind. The social media channel is at the point where it really needs to start to take off if it ever is going to (maybe the intro of business page will help). But I got a very surprising email the other day that really makes me wonder if they ever will “get it together.” See if you agree or if you have different thoughts.

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Filed under: Branding, Industry Info, Social Media, Strategic marketing on November 13th, 2011 | 9 Comments »

These days, I am talking directly to Peggy Olson (from Mad Men) – yes, that is right, the circa 1965 fictional character who works at a big Madison Avenue advertising agency. And it is thanks to Twitter that all this is possible. Find out why this social media tool is so powerful, and how you can use it to create new connections. (Don Draper, anyone??)

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Filed under: Audience, Celebrity Endorsement, Emerging medias, General Business, Marketing Campaigns, Messaging, Social Media on November 2nd, 2011 | No Comments »