Groupon is an interesting concept – you have the “Group” and the “Coupon” together to make a new way of marketing and/or advertising. In many cases, however, it appears this is not a good way for a business to try to attract customers. And there is also the behavior economics consideration to consider. Yes, the human psychology. I’ve been reading up on this…..

Read more…

Filed under: Emerging medias, General Business, Industry Info, Loyalty, Marketing Campaigns, Social Media on June 28th, 2011 | No Comments »

What does the Disney activity of “Pin Trading” have to do with social media? Well, now a lot directly….but indirectly, there are many similarities between the two.

Read more…

Filed under: Audience, Branding, Loyalty, Marketing Campaigns, Messaging, Social Media, Strategic marketing on June 6th, 2011 | 2 Comments »