This is the time of year when everyone is busy – and it is hard to reach consumers with marketing. Here a restaurant in NYC succeeds in grabbing my attention while they use a great cause-marketing campaign to also do good for those who need it. Inspiring!
Ensure your messaging is on target – the lesson behind preserving our city’s lakes. (You may not realize your message is completely off the mark!)
Getting the correct messaging out to your audience is crucial – and at the same time is easy to mess up. What is obvious to you may not be obvious to others. Here is an example of lakes in my community that missed the mark in my mind!