The world on non-profit communications is especially tricky – often times, business practices do not dictate what happens. But there are some steps that these groups can take to get their marketing on-track -and on-track quickly!
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Filed under: Branding, Marketing Campaigns, Messaging, Nonprofit, Strategic marketing, Uncategorized on October 27th, 2010 | 2 Comments »
An article spotted in the NY Times gives the author an idea of what a marketer could do to overcome a negative comment by an environmentalist about cloth diapers. There is a huge opportunity to turn this into a positive turn of events!
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Filed under: Uncategorized on October 10th, 2010 | No Comments »
Do you use social media in your hometown? Have you found it a different experience when you use it in a less familiar city? I share my thoughts and insights based on what I learned during a recent trip….
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Filed under: Branding, Guerilla Marketing, Loyalty, Retail Stores, Social Media, Word of Mouth on October 3rd, 2010 | No Comments »