Madison Marketing Communications» 2010 August

The Radio Shack case study – a marketing campaign that doesn’t work for this customer

Radio Shack – a great place to pick up electrical odds and ends, other things that one needs in a pinch. Do you need a new cell phone? Yes, you can stop in and get a phone on AT&Ts plan. Need an RF Modulator (like I recently did to make

How are college students using Social Media? Are they interacting with businesses via these channels?

MMC’s college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.

The Radio Shack case study – a marketing campaign that doesn’t work for this customer

How are college students using Social Media? Are they interacting with businesses via these channels?

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