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Amy Hildebrand starts her summer 2010 marketing internship at MMC

My name is Amy Hildebrand and I just finished my sophomore year at UW-Madison and I will be MMC’s intern for the summer! So far, summer 2010 has brought many firsts for me. My first time living in Madison for the summer, my first college internship, my first office space, and my first blog! With all of these firsts happening in my life I’m definitely feeling the transition into adulthood, and I must say independence at 20 is feeling pretty good.

So far, my summer in Madison has been very enjoyable. It’s hard to appreciate campus during the school year when you are constantly busy with homework, clubs, and meetings, so I’m living it up while I can. I’ve enjoyed walking around State Street, observing Madison’s beauty and road construction, and taking part in Wisconsin events such as Bratfest and my first Brewers game.

With all of the fun experiences Madison has to offer, the reason I am here is to assist MMC and Laurel in my first marketing internship. I find myself enjoying the flexibility, responsibility, and projects after two weeks on the job. Laurel gave me free reign over how I allocate my time to the various assignments and while this is nice, I don’t want to neglect anything.

From what I have done so far, I have a feeling my laptop is going to putting on some major miles this summer. Every project that I have done has been on the Internet. I’ve always been interested in marketing. Laurel has put a new twist on its meaning by introducing me to the importance of social media in marketing. My first and only Marketing 300 class did not mention social media’s influence in marketing, so I anticipate learning a lot about this rapidly changing field. I am by no way a computer techie, but I’m expecting to be one come next school year.

As of right now, I feel thrown into new programs, environments, and web technology, but I’ll hopefully get the hang of it through practice. I’m expecting to do a lot of hands on learning and gain applicable marketing skills from Laurel and the businesses we assist throughout the summer. Looking into the future, my primary objective is to discover if marketing is a fit for me and if so, find my niche in the field. I want to learn where my strengths and weaknesses are so I can continue to grow, improve in different areas, and make myself prepared for a future career. I would also like to gain experience working as a team with adult professionals. By the end of the summer, my goal is to make a difference for the companies that I will be assisting so I can both better their organizations and learn in the process.

Well, I hope you enjoyed my first blog! I’m really enjoying my internship so far and looking forward to many learning experiences this summer. I am very grateful for this opportunity and am excited for many more firsts to come!

MMC’s note: We’ll check in at the end of the summer and get an update from Amy and see if her early expectations for the summer continued….and see if the world of marketing still is a potential place she might like to work!

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Filed under: Branding, General Business, Industry Info, Marketing Campaigns, Social Media on June 10th, 2010