Who likes to take their car to the dealership to get service work done. Right, not many of us do. So when the writer took her vehicle for a simple service yet expected a huge bill, she was quite surprised and thrilled when the dealership did a great thing. This has lead to great word of mouth marketing for the dealership.

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Filed under: Branding, General Business, Loyalty, Word of Mouth on May 25th, 2010 | 3 Comments »

About a week ago, I had a most enjoyable experience in the ER.

Yes, you heard me correctly. Enjoyable and ER are used together in the same sentence (is this a first?).
But why am I proclaiming this? It all starts with customer expectations…
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.and ends up with prolific positive word

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Filed under: Branding, Marketing Campaigns, Word of Mouth on May 11th, 2010 | 3 Comments »