When in Hawaii, do as Hawaiians do….(and simply use common marketing sense)

Marketing is a science, and an art.

And it also requires one to use his or her brain and think through certain situations to execute it most effectively.

I love the article in the April 23rd issue of the Wall Street Journal – right on the front page is a piece that

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Sharing is the way to go: a lesson across life

We learn growing up from our parents that we should share – share our toys, our snacks, our room in some cases. As we get older we learn to share so much more….resources, time, even knowledge.

I so appreciate my neighbor who opens his gorgeous garden to the public so that

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Starbucks & the Loyalty Program: Not Quite “Getting It”

I love coffee loyalty programs. And even though I appreciate technology, I don’t mind the paper punch card method. Each time I make a purchase at a local coffeehouse, I can see my progress toward free stuff…..I like it.

I belong to multiple coffee “programs” (I use the term loosely as

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Facebook: the Meshing of Personal Friends and Clients

When I first jumped into social media some time ago, I made an unofficial decision to separate my business and my personal databases – basically I wanted to have a firewall in place. Twitter was for business purposes, Facebook was for personal purposes. I didn’t want my business contacts to

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